VITALOGICClinical nutrition

Sofia, Bulgaria · Pre-seed · Digital health

Every meal, read against your own medical record.

Calorie apps tell everyone the same thing.

Request the deck See how it reads a plate
GDPR Art. 9 by design EU data residency Guideline-based, not generative
READING · LUNCH 12:40 1 photo · 2.1 s
salmon · 180 g rice · 150 g greens + olive oil · est. 22 ml
612 kcal 34% of today
Protein 42 g on target
Sodium 1 180 mg high for you
Saturated fat 6.4 g watch
Fibre 4.1 g low this week
Potassium 910 mg on target
Vitamin K 104 µg drug interaction

Why these flags: profile records hypertension (stage 1) and warfarin 5 mg.

The problem

Tracking apps are abandoned faster than diets are.

Four failures show up again and again.

±18% Calorie error in crowdsourced databases. 2026 comparative tests
15–25% Mean error of photo-only estimates. Published studies
3 min The logging threshold. User forums
30 d Engagement falls after month one. Category-wide pattern

The fourth number is the one that matters.

Product

Three layers, shipped in order.

Each layer is useful on its own.

In build Q4 2026 — MVP

Logging that survives a busy Tuesday

Three inputs, all free.

  • Photo → draft entry
  • Barcode scanning, free forever
  • Plain language input
  • Verified food core
  • Health sync
Designed Q2 2027 — Medical layer

Targets that belong to one person

An intake questionnaire captures diagnoses.

  • Reference ranges beyond calories
  • Drug–nutrient checks
  • Lab results from a photo
  • Weekly diet score
Planned 2028 — Clinician review

A specialist who arrives already informed

Asynchronous by design.

  • Four-week patient dashboard
  • Structured written review
  • Revenue share
  • Patient-controlled consent

Retention mechanic

A weekly verdict, not an endless ledger.

Every Sunday the app closes the week with a single score.

The score is the hook that survives month one.

WEEK 32 · 4–10 AUG hypertension · warfarin
74 / 100 diet score +6 vs last week
M
T
W
T
F
S
S
  • ADD Fibre ran under your range five days out of seven.
  • ADD Oily fish twice this week.
  • CUT Two days crossed 2 000 mg sodium.

Where it matters most

Built first for the people who cannot skip a week.

Weight loss is a preference. A chronic condition is not.

Type 2 diabetes

Carbohydrate load per meal.

carbs · GI · fibre · timing

Hypertension

A 1 500 mg sodium ceiling.

sodium · potassium · alcohol

Chronic kidney disease

Stage-specific protein and phosphorus limits.

protein · phosphorus · potassium

IBS and IBD

Trigger foods from the user's own history.

FODMAPs · symptom log

Anticoagulant therapy

Vitamin K measured for consistency.

vitamin K · variance

Pregnancy

Iron, folate, iodine by trimester.

iron · folate · iodine

Why now

Three things became true at once.

Vision models crossed a usability threshold.

EHDS is forcing records into portable form.

GO-TO-MARKET
  • 01 Bulgaria first.
  • 02 Distribution through practitioners.
  • 03 Free tracker, paid medical layer.
  • 04 Then the wider region.

Data and regulation

Health data is the constraint, so it is the architecture.

We stay deliberately on the non-device side of the line.

Special category data
GDPR Article 9.
Not a medical device
No diagnosis, no treatment recommendation.
Rules, not improvisation
Versioned rule set, traceable to a source.
Residency and portability
EU-hosted, separated stores, one-click export.
Clinician liability
Licensed practitioners, own insurance.

The ask

Funding the MVP and the first clinical cohort.

We are raising a pre-seed round.

Request the deck Join the pilot as a practice
Stage
Pre-seed
Status
Product in development
MVP
Q4 2026
First market
Bulgaria, then EU
Contact
hello@vitalogic.app